Articles

Clearly the concept of subscribing is not dead, just look at the sports world! To make headway against the challenges to build a robust subscription base, we must work smart...

Thanks to a residency program, one composer spends time with three high school choirs, creating new music, new singers, and audiences for the future.

Choruses looking for new sources of corporate support might do well to investigate small businesses, which, according to a survey by the Business Committee for the Arts, represent a largely...

A look at the Gregg Smith Singers' astounding legacy of supporting new choral music in America.

We have created an elitist culture around classical music, about clothes and small talk and polite applause, and then we wonder why those who "don't have tuxedos" don't come to...

A history of gay and lesbian choruses in America: A movement that began in anger and isolation has given way to musical excellence and collaborations promoting tolerance and inclusion.

Thorough preparation is key to a flawless performance when 200 million listeners tune in to hear the annual (and beloved) broadcast of the King's College Festival of Nine Lessons and...

We can all tell stories about things we did that derailed a solicitation or embarrassed us (even if we got the gift!). Mistakes may be inevitable, but our awareness of...

And what exactly is choral music? Music claimed by choruses is often not choral in origin—it becomes choral music when a chorus sings it.

What should we do when a piece of music offends a whole group of people?

A practical guide for improving message strategy and branding.

Raising money can pose tough ethical dilemmas. Luckily, guidance is available to help you discern right from wrong.